In the earliest days of the modern "cocktail renaissance", Mr. Ehrmann traveled the country as the Square One Brand Ambassador, teaching legions of bartenders the basics of fresh citrus, house-made syrups, bartending technique, the use of fresh produce and high quality spirits, and of course, organic vodka and green bar management!
Mr. Ehrmann is one of a few dozen BNIC-Certified Cognac Educators in the world. He has represented the Cognac industry in front of various audiences from teaching sommelier and bartender classes to hosting a Cognac dinner for the judges of SF World Spirits Competition.
The Authentic Caribbean Rum program has trained thousands of bartenders across Europe and North America as to the realities of rum production and quality. As the first educator contacted to head up the American campaign, Mr. Ehrmann helped build the American Panel and lead numerous 4 hour classes across the West.
Peter Heering CEO Adele Nilsson Robberstad hired Cocktail Ambassadors in 2016 to help create a global education program that could be be executed in the same manner across numerous cultures and in multiple languages while maintaining consistency and quality. The two year campaign helped the brand prepare for its current 200 year anniversary program.
The BNIA contracted Cocktail Ambassadors to produce the first ever West Coast Armagnac Academy because of our reputation for excellence in professional education events. We managed all event execution, student recruitment and logistical concerns, as well as Mr. Ehrmann assisting in the teaching of material to a sold out audience.
Remy Cointreau hired Cocktail Ambassadors to represent the Cointreau brand in a broad staff education program across Northern California to re-introduce the brand quality, history and applicability in modern cocktail preparation.