We focus on two key areas: DEVELOPMENT of beverage products and brands and EDUCATION for bartenders, managers, sommeliers, owners and any other beverage professional, on all aspects of beverage. "Development" encompasses advising on the technical creation of flavor profiles, selecting go-to-market products from producer samples, blending, and cocktail development, as well as brand marketing programs (PR, social, activations, etc.). "Education" includes educational program design and execution, including travel, speaking, judging, and presenting, for both trade and consumer arenas.
We work on both project and retained contracts, so we can do as little or as much as needed. When a team is needed, teams of ambassadors are built based on the expertise needed particular to that project, drawing on some of the best in the business.
The company is based in Boise, Idaho, but we work all over the world. Mr. Ehrmann has visited distilleries in almost every spirit category, has explored wineries and breweries on several continents and has taught in Spanish and English from Santiago de Cuba to Madrid, London and all over the US. With an MBA focused on International Market Development from Thunderbird School of Global Management, he is well versed in cross-cultural communications and international trade, and his global network reflects that experience and education.